A pillar in the Big Data and Local SEO space, Infogroup needed a local team that could quickly generate creative around new features being offered on the SaaS platform Salesgenie. Working with their very experienced customer service team, we were able to showcase features and benefits with on-site shoot that was used in promotional emails and other marketing channels. That led to deeper conversations about important business needs and the recent launch of Salesgenie University – a deep user knowledge base for using Salesgenie to access Infogroup’s 25 million business records and 240 million consumer records, including auto data.