SEO Myths From the quality of backlinks to their velocity to the sites you should be linking to. [Moz] Managed vs Automated: 2017 and Beyond Use technology, but keep a human eye (and brain) on the process and results. [SearchEngineLand] A Sustainable Competitive Advantage in Digital Authority/brand, content and channel domination. [SearchEngineLand] Top 10 Yelp Tips… Read more about SEO Myths, The 2017 Edge and Reviews (Yelp, Facebook, Google)
Google’s Digital Marketing Primer A great tool and mobile app to bring anyone up to speed on digital marketing in 4 key areas — advertising, content, measurement and strategy. [Google] Penguin 4.0, Finally First launched in 2012, the Penguin update attempts minimize the impact on search results for spammy backlinks. Penguin will now be part… Read more about Google’s Primer, Penguin and Possum and the Facebook Algorithm
Part 1 of 3: Why Online Business Reviews Are So Important We get this question a lot: Do online reviews matter? Consider this game-changer: 88% of consumers said they trust online reviews as much as personal recommendations, according to a recent study by BrightLocal, published on SearchEngineJournal.com. Globally, consumer research giant Nielsen reports that the… Read more about Online Business Reviews
What if someone else has your Facebook Page — that account Facebook encourages for businesses and organizations that is managed from your personal Facebook account? One of my first experiences in reclaiming a hijacked page, over 3 years ago now, was a doozy. Talk about a sinkhole. The person who built the Page for the… Read more about Has your Facebook Page been hijacked?
The merchant association’s Facebook page had built up to over 63,000 fans and, as one of the state’s most popular destinations, was growing daily. However, it was controlled by a former board member, who no longer ran a business in the area and who was allowing posts from competitors to appear. For a group of… Read more about How We Reclaimed a Facebook Page with 63,000 fans