7 Spiritual Laws of Social Media Success

Go Deepak Chopra on your social media. [Search Engine Journal]

Recent Google Changes: SEO Tactics that Move the Needle in 2017

A chat recap of SEO experts from the mother of all data on SEO providers. [SEMRush]

Yext Files $100 Million IPO

Pitching itself as a knowledge engine for search when filing for its initial public offering with the SEC, Yext reveals $89 million in revenue but a $28 million loss for the first three quarters of 2016. [Search Engine Land]

The Ridiculous Hidden Power of Local Reviews

From early conversions to more page one Google space, make local reviews essential. [Local Visibility System]

The Local Search Serenity Prayer

Omaha’s own Meghan Trapp of B2 Interactive preaches physical location acceptance, courage to change and SEO wisdom. Amen! [B2Interactive]

GMB Ownership Conflict Resolution Being Automated

A more streamlined process for business owners trying to reclaim the GMB page after handing it over to a 3rd party. [Search Engine Journal]

SEO basics: How to use social media

Be alive and captivating. Diversify and respond. Engage and use metadata. [Yoast]

User Testing the SERPs: How Do Customers Really Search?

Start with the data, but get human by gathering assumptions, recruiting real people and testing. [Seer Interactive]

The Ultimate Social Media Holiday Calendar for 2017

By month and for the year in a downloadable format. [Hubspot]

What Can Your Business Learn From Restaurant Marketing [Infographic]

Consumer trends, digital presence, offline presence and the dine-in experience has lessons for every business. [Hubspot]