Beyond Keywords: User Intent, Query Types and Personas

Google has been big on Micro-Moments in the past year, driven by the explosion in mobile search, adding a whole new dimension to keyword research. [Quicksprout]

  • 51 percent of smartphone users discover new companies or products, when searching on their smartphones
  • 91 percent of consumers grab their mobile in the middle of a task for inspiration
  • Since 2011, “near me” searches have increased 34 times at a rate of 146 percent year-over-year, and 88 percent of those are conducted on mobile

Today, keyword research should meet their customers in their I-want-to-know, I-want-to-go, I-want-to-buy and I-want-to-do moments, tracking user intent. [Advice Local]

Reputation Management, More Than Reviews

Part of a greater digital strategy, online reputation management is more than reviews. [Vendasta]

50 Shocking Statistics About Online Reputation Management

From a billion searches a day for names to 8 in 10 searchers believing negative information on the internet. [Vendasta]

Review Management’s Low-Hanging Fruit

The top review sites by industry. []