May 2017

From the edge of the Great Plains

Dear PioneerMedia Content Marketers:

In this month’s Content Marketing Newsletter, John Heaston and I selected seven online posts we think will increase your effectiveness and success.

The links we recommend include:

  • Five reasons duplicate listings hurt your business clients
  • Seven techniques to use to create content that’s user- and SEO-friendly
  • How to select the best images for your content
  • Five CM best practices to grow audience share
  • How comments and other user-generated content help get higher Google rankings
  • Six psychologically proven ways to increase conversions
  • And a new favorite of mine— 25 blog post templates

If there’s a topic you want to see in this newsletter, let us know. We’ll share the best material we find.

All our best to you and yours.

Thomas Gunning

Content Marketing Editor


5 Modern CM Best Practices to Increase Audience Share

You have a content calendar. You have a blog. You have a social media strategy. All you’re missing is, well, the big kahuna: audience share that reflects the value of the fantastic content you created to promote your client’s brand and services. It’s imperative to stay current with SEO best practices to ensure that your content has the best shot to appear high on search engine results pages, says Sean Van Gilder of the Content Marketing Institute. That means getting crazy smart about how search engines view your content, and how they prioritize rankings based on how helpful your content is.

25 Blog Post Templates to Make Blogging Faster

We’ve all been there. It’s time to write your next blog post and you have no clue where to start. For many writers and non-writers, it’s easy to come up with an idea or a topic, says Alicia Thomas, blogger for But to structure your thoughts into a readable, skim-able and engaging blog post is the challenge. Luckily for us bloggers, there’s a wealth of blog post templates to use for your next great blog post. Whether you want to write a how-to post, listicle, review or other style, you’ll find a simple-to-follow guide among these templates.

7 Ways to Craft User-Friendly SEO Content

How can you choose between writing user-friendly and SEO content? You can’t and you shouldn’t, says Gloria Kopp, founder of When 61 percent of online consumers say they’re more likely to buy from a company that creates custom content, crafting the best of the best is key (Dragon Search). Yet when it comes to actually creating the content, striking a balance between what your readers will enjoy and what the search engines want can be difficult. Yes, you want to provide your audience with useful, informative content they’ll want to read – but they have to be able to find it first.

A Marketer’s Guide to Selecting the Best Images for Your Content

If you create online content without images, you miss a chance to increase engagement, reach a wider audience and maximize conversions, says Joe Griffin, CEO of ClearVoice, a content marketing technology firm. If you add images to a post, you can nearly double its views. And 67 percent of consumers say images are more important than product descriptions when buying decisions are made. Images should be carefully selected and high quality, and they need to add true value to your content. They should be visually appealing, relevant and appropriate for your client and the marketing channel.

6 Psychologically Proven Techniques to Boost Website Conversions

How does a 1961 experiment relate to boosting website conversions? First, some important facts:

  • For every $92 spent on advertising, the average business spends just $1 on conversion.
  • 99 percent of people who visit your website will not make a purchase their first visit.
  • The average shopping cart abandonment rate is 68.81 percent — yet a whopping 73 percent of companies have no idea why people abandon their shopping carts.

Conversion optimization shouldn’t be a mystery, says John Stevens, founder of Hosting Facts.

Why Blog Comments Are Great for Google SEO and Users

There has been a major backlash against comments about blogs. Many websites dispensed with feedback altogether. A big reason is to prevent Google from negatively impacting them due to low-quality comments. This is the same reason many sites remove other types of user-generated content like forums and contributor articles. But Google often refers to user-generated content as a valuable quality signal, notes Jennifer Slegg, search engine marketing expert at Comments can play a large role in a site’s overall quality and subsequent ranking.

5 Reasons Duplicate Listings Can Damage Local Businesses

Duplicate listings are responsible for much of the bad data that plagues local businesses online. In addition to damaged credibility and reduced visibility, duplicate listings can spread to other sources and cause even more duplicates, says Brooke Henderson, “Back to Basics” blogger at Whether duplicate listings are created by accident or on purpose, they are always detrimental to the business’ local presence. Though it takes time and patience to clean up local citations, it’s well worth the effort. Here are five reasons businesses should be concerned about duplicate listings.