Google’s Digital Marketing Primer

A great tool and mobile app to bring anyone up to speed on digital marketing in 4 key areas — advertising, content, measurement and strategy. [Google]

Penguin 4.0, Finally

First launched in 2012, the Penguin update attempts minimize the impact on search results for spammy backlinks. Penguin will now be part of the core algorithm, so don’t expect any more updates. [SearchEngineLand]

The Possum Update – Still Evolving

Still no Google comment, but Hawkins reports the new filter for local search is putting some listings to “sleep” with update to the filters that stretch city boundaries, hurt businesses that share similar categories and addresses, increase the impact of user location and the diversity of results for closely related keywords. Lots of fluctuations, so expect a lot of testing.  [SearchEngineLand]

The Facebook Algorithm

The 4 key factors and 4 more to know. [Bruce Clay]

Traditional Marketing & Local SEO

Hashtags (there’s Twitter again), media, events and local links help translate offline into online. [SearchEngineLand]

8 Tips on How To Best Use Images with Google

It’s often your company’s first impression. [SearchEngineLand]