How Accurate is Google My Business Insights?

A lot better since the new dashboard in 2014, when Blumenthal started sharing with his clients. Today, he finds it quite good. [Blumenthals]

7 Unannounced Updates to Google My Business in 2017

From permanently closed being removed in maps and Google Plus classic disappearing, to GMB insights running 18 months and snack pack ads. [Search Engine Land]

How Long Can a Google My Business Name Be?

100 characters according to Blumenthals’ relentless testing in his Google Spam Hall of Fame research. [Blumenthals]

Google Testing Highlights in GMB Knowledge Panels

This is so new (and still being tested) it didn’t make the unannounced update list. [Search Engine Land]

What You Need to Know About Duplicate GMB Listings

With Mapmaker dead, here’s some best practices for dealing with duplicate GMB pages. [Moz]

Why Moz Local Doesn’t Work for SABs

Moz’s Miriam posts that since Google’s Places API doesn’t support services area businesses (SABs), Moz Local won’t be accurate. [Local Search Forum]

State of Inbound 2017

Hubspot’s annual research report details key trends in the customer’s increasing control of the business relationship thanks to that pesky world wide web. [Hubspot]

4 Tips to Prepare You for the Future of Search & SEO

Psychology and technology should shape strategy, site structure around topics, beyond Google and flexible measurement. [Search Engine Journal]

5 Massive SEO and Content Shifts You Need to Master Right Now

The convergence of SEO and content, mobile first, hyperlocal, text to voice and machine learning. [Search Engine Land]