What Businesses Should Know About Elite Yelpers

Research the ones you want to invite because their reviews don’t get filtered, but they might not be a fit for your business. [Marketing Land]

30 Bad SEO Habits to Stop Right Now

Take off that black hat and bleach the grey! [SEMRush}

3 Local SEO Tips that Deliver

Local content, citations/directories and local links. [Search Engine Land]

Navigating Local SEO for Non-Technical Types

8 areas with further reading to cover the 3 R’s of Local SEO — Reputation, Rankings and Revenue. [Moz]

How to Calculate the ROI of SEO

An estimate might multiply total monthly searches (Adwords Keywords Planning Tool) x CTR (click-through rate based on position of the page) x Value per visit (what percentage of visitors become purchasers and how much do they spend or CPC in Adwords). [Optimist]

Semantic SEO in 2017

Voice search is becoming more common. [Search Engine Journal]

10 Golden Strategies to Boost Local SEO

From listing optimization to asking reviews, all these gold except for the last one — getting your own mobile app. [SEMRush]

Why Local SMBs Need More Visuals

Increase engagement, conversations and conversions. [Advice Local]

9 Digital Marketing Tools You Can’t Live Without

From Google Analytics to Mailchimp and a plethora of content marketing tools from Canva to Copyscape to Grammarly.  [Search Engine Journal]