How to Do a Content Audit

The exhaustive guide updated from the SEO source. [Moz]

Which Content Marketing Strategies Have the Biggest Impact?

If organic search drives at least half of ALL website traffic, be sure you have the right content strategies. [Quicksprout]

Website Launches that Boost Rankings

The mission-critical SEO checklist for website launches. [Search Engine Journal]

The Problem With Obsessive Rank Tracking

Focus on behaviors and conversions to sort through the rank tracking yo-yo. [Search Engine Land]

How to Check if Your HTTPS Website Still Uses HTTP URLs

Nothing says “not secure” like insecure resources on your supposedly secure (HTTPS compliant) website. [Search Engine People]

GMB Suggested Changes Out of Control!

Copp Marketing calls out the flood of suggested changes Google users can make on GMB pages. [Linkedin]

Understanding Google Schema Guidelines

Blumenthal breaks down his perfect schema scores. [Get Five Stars]

An Open Letter to the SEO Industry

As competitive as rankings can be, there’s a lot of love to go around. [Polemic Digital]

3 Tips on Using SEO to Get a Small Business Noticed

Manta’s CEO recommends embracing keywords, crafting action-inducing content and keeping user-experience ToM. [Martech Advisor]