Cinco de Mayo translates as The Fifth of May, which commemorates Mexico’s victory against the French at the Battle of Puebla in 1862.

Contrary to popular belief, the holiday is not Mexico’s Independence Day – that’s celebrated September 16. Although Cinco de Mayo is a relatively minor event in Mexico, here in the U.S. it has evolved into a rich celebration of Mexican culture and pride.

In Omaha, it’s a three-day festival centered in South Omaha that starts Friday, May 5, and ends Sunday, May 7. The weekend is packed with festivities that include a parade, concerts and an expansive carnival.

Omaha’s Fastest Growing Demographic Welcomes Everyone

A large majority of Omaha’s Latino population hales from Mexico and its growth mirrors the growth of Cinco de Mayo here. Between 2005 and 2014, the Latino population growth rate was more than five times that of the overall population growth in the state (55% vs. 10%).

Approximately 190,000 Latinos resided in Nebraska in 2014, with around 65,000 living in Douglas County, reports the study Latinos and the Economic Downturn in Nebraska: Demographic and Socioeconomic Trends 2005-2013/2014, issued in July 2016 by the University of Nebraska at Omaha’s Office of Latino/Latin American Studies.

According to OLLAS’s Latino Population Trends interactive map, there were 14,000 living in Sarpy County in 2013 for a combined population near 80,000 for Omaha metropolitan area.

The key catalyst behind Latino population growth, the report finds, is its relatively young population. U.S.-born Latinos now make up two-thirds of the Nebraska Hispanic population and a full 92% of Latino children under 18 are American-born citizens. Within that under-18 group in the state, a full 38% speak only English and 79% were found to speak English “very well.”

Taking our fastest growing demographic segment and the city’s biggest family celebration to see why our entire community comes together for Cinco de Mayo. You see it in the parade, the carnival and all the events.

A well-attended fiesta

Nearly 100,000 people attend the festivities each year. Cinco de Mayo is an excellent chance for area businesses to be involved in the community and get their names in front of potential customers.

  • Join the Parade: The cost to participate in the parade is small. It starts at $180 for a small business, which is modest when you consider the many potential customers who line the parade route. Register here for a parade spot.
  • Exhibit at the Carnival: You can connect with attendees by distributing information, samples or a smile and a handshake. If you ever wanted to chat with thousands about what your business provides, this is your cost-effective opportunity. Register here to be an exhibitor.
  • Become a Sponsor: South Omaha and thousands of other residents turn out for this annual celebration. By sponsoring Cinco de Mayo, you demonstrate an admiration for the lively Mexican culture that’s an integral part of the Omaha community. Join El Perico as a sponsor by contacting Cinco de Mayo Omaha to inquire about sponsorship opportunities.

Omaha’s annual Cinco de Mayo is a festive time for families and businesses. It’s one of the best marketing opportunities in the Midwest for your business to connect with potential customers while you join in the celebration.