Peak Facebook and Ad Load FB CFO reports that Ad Load — the number of ads FB can squeeze into a newsfeed and a huge driver of FB’s growth — will top out in 2017. [MarketingLand] What Facebook’s Friends and Family First Means For Your Business As Facebook ad growth rates start to peak, more… Read more about Peak Facebook Ads, 101 Fall Marketing Tips, Local Links
9 Things People Don’t Understand About SEO From Rank matters and know your keywords to website segments and early adoption paying off. [SearchEngineLand] The SEO Glossary Nail the down the terms and talk like an SEO wiz. [Vendasta] AngiesList Tears Down Its Wall Basic reviews and ratings are now available to anyone, with paid memberships… Read more about What You Don’t Know About SEO, Angie Tears Down Her Wall and Google Map changes
Google Rich Answers Notice those boxes at the top of searches with quick answers to your questions? That’s an opportunity for local websites! [StreetFightMag] Agency Survival Guide for Alt Publications As local SMBs spend more on digital marketing than advertising, our local alternative publications can lead the charge helping our most important customers with their… Read more about Google Rich Answers, Digital Agency Guide, Fighting Big Boxes and Google Map SPAM
Will Google Put Ads on 1st Page Local Pack? Testing 2 positions instead of 3. [StreetFightMag] 9 Changes Google’s Made to SEO in 2016 From Adwords to page speed and quality, we’re barely halfway through the year yet. [SearchEnginePeople] Data Aggregators Rule the World A good overview on their role, but not mentioned is they are… Read more about Local Pack Ads? 9 Google Changes in 2016 and Data Aggregrators
Google Local Guide Spams 71 Competitor GMB Pages Man And Van out of control hijacking competitor GMB photos. [OnlineOwnership.com] Citations Leads Link Building BrightLocal parses out its local SEO study ranking back-linking strategies, led by citations, with more than half claiming at least 40 in the first 6 months. We average over a 100. [BrightLocal]… Read more about Crazy Google Guides, Citations Leads Backlinks & Yelp’s Lobbying
Top 100 Local SEO Directories The content marketing frenzy is hitting full steam in Saskatchewan with Vendasta releasing it’s list of top 100, based on research using Alexa, Moz and SimiliarWeb. [Vendasta] Top SEO Factors in 2016 Content is King and Backlinks are Queen, but site speed and (possibly) bounce rates matter too. [MarketingProfs] Don’t… Read more about Vendasta’s Content Marketing Frenzy, Top SEO Factors and Satisfaction!
Start SEO’ing Like A Pro 10 online tools with free versions that let the small operator make big decisions. [Moz] Google My Business API Updates Google’s making regular updates, making it much easier to manage multiple locations, now with the ability to read and respond to reviews and add rich attributes to your listing. [Blumenthal] Ads Showing… Read more about Free SEO Tools, Google My Business API and Ads in the Local Stack!
10 Big Changes in 20 Years of Search Founding Editor Danny Sullivan tracks the Search Revolution [SEL] — really how do we usually the internet? — and how it’s redefined almost every sector, i.e. where Google’s been and where it’s going, including artificial intelligence, machine learning and predictive search. Andy Dorfman’s take [SEL] on recent… Read more about What NOT to do in Local SEO/Get Found, How Google Works Nerd Out and Getting Reviews