HTTPs Now, Google Guides, Balance Reviews, Digital Strategy and Tight Budgets

HTTPS vs. HTTP – How Security Affects SEO Better rankings, referral data and security all add up. [SEMRush] Redirecting Your Site to non-WWW and HTTPS Test forcing HTTPS, and if you do, add HSTS. [Yoast] Level 5 Google Guides Can Moderate GMBs With the demise of MapMaker, Google lets Level 5 Local Guides moderate GMB… Read more about HTTPs Now, Google Guides, Balance Reviews, Digital Strategy and Tight Budgets

2017 Ranking Factors, Fred, Getting Back to Basics and More

Fred? Signs of Another Google Algorithm Update Spam-related links take another hit as the black hat SEO community grumbles (and us white hats cheer). [Search Engine Land] 6 Common Misperceptions about SEO that Hurt Digital Marketing From SEO is a one-time-only thing to it being replaced by content marketing, don’t let these misperceptions keep SEO… Read more about 2017 Ranking Factors, Fred, Getting Back to Basics and More

Print Strong, GMB Basics, Human SEO, Rich Review Snippets, Entity Authority and More

The Very Basics of Claiming & Optimizing a GMB Page If you do nothing else, start here. [AdviceLocal] Human Approach to SEO Content with context, Schema and UX. [Rocks Digital] 4 GA Reports Every CM Should Use Use page traffic, navigation summary, organic search acquisition and conversions in Google Analytics reporting. [Content Marketing Institute] Research… Read more about Print Strong, GMB Basics, Human SEO, Rich Review Snippets, Entity Authority and More

First 2017 Lists — White Hats, SEO Factors, Mistakes and more

2017’s Most Important Ranking Factors According to industry leader studies, it’s content, backlinks, mobile-first UX and on-page optimization. [Search Engine Journal] White Hat Link Building in 2017 Relevancy, relationship building, anchor text distribution, quality content and social media are some of the top tactics. [Search Engine People] 10 Dangerous Website Mistakes That Destroy SEO Test,… Read more about First 2017 Lists — White Hats, SEO Factors, Mistakes and more

Near Me, Local Authenticity, 3rd Party Reviews and Google Domination

Near Me Ranking Factors Nothing says local like a “near me” search, which have been exploding. Google reviews and geo-backlinks lead in ranking factors. [Local SEO Guide] Local Authenticity Converts In the age of fake news, use social proof like reviews and engage your community in your content. [Search Engine Land] Copying 3rd Party Reviews… Read more about Near Me, Local Authenticity, 3rd Party Reviews and Google Domination

Tools, Schema, GMB User Reviews and Yelp Tricks

Publishers Should Scare Agencies There’s a reason the traditional agency model is falling to publishers like the New York Times and Vice with content and digital shops. [Contently] 10 Great Marketing Tools for SMBs From GetResponse to SEMRush to Answer the Public, some good digital marketing tools. [Search Engine Journal] Yext Gets Into Review Management… Read more about Tools, Schema, GMB User Reviews and Yelp Tricks

Google’s Primer, Penguin and Possum and the Facebook Algorithm

Google’s Digital Marketing Primer A great tool and mobile app to bring anyone up to speed on digital marketing in 4 key areas — advertising, content, measurement and strategy. [Google] Penguin 4.0, Finally First launched in 2012, the Penguin update attempts minimize the impact on search results for spammy backlinks. Penguin will now be part… Read more about Google’s Primer, Penguin and Possum and the Facebook Algorithm

Google’s Secret Local Search, Keyword Planner Changes and the Future in the Cards

Secret Google Local Search Search ** to see a list of nearby websites. [SearchEngineJournal] Google Cites Bot Problem for Reducing Free Keyword Planner Results A sharp drop in longtail keyword count accuracy for low-spending Adwords accounts. [SearchEngineLand] Google’s Future Is Cards A lot of new Google features and tests share one thing in their design… Read more about Google’s Secret Local Search, Keyword Planner Changes and the Future in the Cards