GMB Tests, Duplicates, Streetview Schedule, Website Optimization and more

GMB Testing on a Tear, Especially with Restaurants Blumenthals reports daily testing — “a testament to Google’s continual effort to gain audience and more importantly, keep that audience at Google long enough to complete a transaction” — especially with restaurants, including a reservation answer box and visual attributes. [Blumenthals] How GMB Menu Listings Can Change Restaurant… Read more about GMB Tests, Duplicates, Streetview Schedule, Website Optimization and more

Google Local Guide Drowns, other GMB Updates, Google CTRs by Ranking Position and more

Google Level 5 Local Guide Dies of Caffeine Poisoning While Reviewing Thousands of Starbucks Last Week GOOGLE SPAM HALL OF SHAME: We’re not sure he died, but he did leave thousands of reviews for Starbucks the first week in June, 2 weeks after reviewing Chick-fil-A’s from California to New York. He and a few other… Read more about Google Local Guide Drowns, other GMB Updates, Google CTRs by Ranking Position and more

Google Insight Accuracy, the State of Inbound, Shifting Future of SEO and more

How Accurate is Google My Business Insights? A lot better since the new dashboard in 2014, when Blumenthal started sharing with his clients. Today, he finds it quite good. [Blumenthals] 7 Unannounced Updates to Google My Business in 2017 From permanently closed being removed in maps and Google Plus classic disappearing, to GMB insights running 18… Read more about Google Insight Accuracy, the State of Inbound, Shifting Future of SEO and more

New GMB Insights, Getting Down to the Neighborhood with Content and SEO

Google Insights Testing Returning Customers Spotted in Google My Business Insights is a new graphic showing visitors who return more than once to your GMB pages. [Search Engine Journal] Juiciest Comments from the 2017 Local Search Survey From ongoing SEO work and the value of citations to fighting spam and beating the big boys. [Local… Read more about New GMB Insights, Getting Down to the Neighborhood with Content and SEO

Content Audits, SSL Checks, Rank Tracking & Dropping and more

How to Do a Content Audit The exhaustive guide updated from the SEO source. [Moz] Which Content Marketing Strategies Have the Biggest Impact? If organic search drives at least half of ALL website traffic, be sure you have the right content strategies. [Quicksprout] Website Launches that Boost Rankings The mission-critical SEO checklist for website launches.… Read more about Content Audits, SSL Checks, Rank Tracking & Dropping and more

Clueless SEO, Quick SEO, Social SEO, Local SPAM and more

5 Signs Your Agency is SEO Clueless Watch out for ridiculous redirects, cro-magnon title tags, mononational multinational, structural stupidity and keyword caca. [Portent] 7 Powerful SEO & Management Tools for Social Media It’s more than being social, it should meet business and digital goals. Explore these tools. [Marketing Land] SEO and social: 1+1=3 Bootstrapping meets… Read more about Clueless SEO, Quick SEO, Social SEO, Local SPAM and more

Agile Marketing, Answer Boxes, the Ultimate Guide to Ranking and more

6 Values (and 4 Benefits) of Agile Marketing Be nimble, test small and constantly and follow the data. [Moz] 5 Common SEO Mistakes Check speed, https duplication, expire headers, Google Search Console reports and alt tags. [Portent] An Answer Box Experiment A story of the pursuit of the elusive Rich Answer. [Search Engine Land] Why… Read more about Agile Marketing, Answer Boxes, the Ultimate Guide to Ranking and more

Local SEO Prayer, Yext Files IPO, the Ridiculous Power of Reviews and more

7 Spiritual Laws of Social Media Success Go Deepak Chopra on your social media. [Search Engine Journal] Recent Google Changes: SEO Tactics that Move the Needle in 2017 A chat recap of SEO experts from the mother of all data on SEO providers. [SEMRush] Yext Files $100 Million IPO Pitching itself as a knowledge engine… Read more about Local SEO Prayer, Yext Files IPO, the Ridiculous Power of Reviews and more