Ranking Your Local Business in 2017 Don’t focus exclusively on a shrinking 3-pack, focus on the other local SEO factors that bring more customers. [Moz] Search Across the Modern Consumer Decision Journey Follow query paths to find all the points in the purchase journey consumers use search. [Search Engine Land] Top Local SEO Blogs of… Read more about Local SEO Highlights, Search and the Purchase Journey, Rich Answers and more
As winter ends, it’s time to consider involving your business with some of the many outdoor events in Omaha. It’s a great chance to reach a spectrum of potential customers while you also demonstrate your company’s willingness to support local events. Marketing tips for outdoor events There is so much more to outdoor event marketing… Read more about Outdoor Events Marketing
Link Building Boosters in 2017 If backlinks, Rankbrain and content are top ranking factors, use linkable assets, influencers and link hustling to get ahead. [Digital Current] Your Essential Guide to Internal Linking If SEO is a house, internal links are the framework. [Search Engine Journal] 6 Business Types That Reap the Most From Local SEO… Read more about Linking Like Its 2017, Best Business For Local SEO, Competitive Content and more
The traditional gift for a 19th anniversary is aquamarine. The modern gift is bronze. Since this is the 19th year for the Reader’s Choice Best of the Big O awards, we feel more than a bit bronze, almost golden. As in the gold of the corn ear that marks this year’s awards as an official… Read more about 19 Years of Reader’s Choice Best of the Big O!
What Businesses Should Know About Elite Yelpers Research the ones you want to invite because their reviews don’t get filtered, but they might not be a fit for your business. [Marketing Land] 30 Bad SEO Habits to Stop Right Now Take off that black hat and bleach the grey! [SEMRush} 3 Local SEO Tips that… Read more about Elite Yelpers, SEO Tips, Get Visual, Marketing Tools
In March’s Content Marketing Newsletter, John Heaston and I recommend seven posts. These include “The SEO Copywriting Checklist,” which John says is a must-read. The others discuss how to scale content to the buyer’s journey, SEO best practices, secrets of digital storytelling and Neil Patel on why emotional connections with website visitors are so important.… Read more about March Content Marketing Newsletter
GMB Pages Start Showing Reviews After 3, now 1 It used to take 5 Google reviews to start showing on a GMB page. [Blumenthals] New GMB Posts Appearing in Knowledge Graph Right below the core NAP information and above the reviews, Google is testing a new call-to-action for GMB pages. [Blumenthals] Content is King —… Read more about GMB Updates, Facebook and Local Business, 5 Signs Your Competitors Are Beating You Online
What Medium’s Pivot Says About Online Advertising It ain’t going to pay the bills. [MarketingLand] Preparing for Voice Search With more than half of smart phone users utilizing voice search, be prepared to get conversational and go long-tail. [Yoast] Mailchimp Adds Facebook Ads In its “first major move from email-only to marketing platform,” Mailchimp adds… Read more about Mediums Online Ad Pivot, GMB Changes, Mailchimp/Facebook and more