What a Digital Marketing Agency Can Do for Your Business

  Business owners know they must have an online presence. What’s hard is when they try to decide what that really means, especially with the ever-changing nature of social media. Remember when MySpace was the newest, most dominant thing in social media? If your social media marketing plan sounds like: “I guess I should post… Read more about What a Digital Marketing Agency Can Do for Your Business

The Key to Programmatic Advertising – Internet Cookies

Cookies Aren’t the Monster Cookies are delicious, but Internet cookies can cause concern for computer users who don’t necessarily understand what they are or what they do. It’s a common misconception that Internet cookies can cause viruses (they don’t) or can place malware on computers (they can’t). They are, however, one of the key pieces… Read more about The Key to Programmatic Advertising – Internet Cookies

Programmatic Advertising Targeting Options

If two of the top 3 online advertising channels are dominated by Google (Adwords) and Facebook (Facebook Exchange) respectively, that leaves programmatic as the 3rd channel available to most businesses testing online advertising. To quote last installment’s explanation: “[P]rogrammatic [is] data-driven online ad exchanges that buy remnant display advertising space on almost every website and… Read more about Programmatic Advertising Targeting Options