Social media marketing is so much more than just an online presence. And creating a few social media profiles and occasionally posting to them about a promotions and sales you have. That simply won’t cut it. Your social media effort shouldn’t be a recurring monologue. It should be a conversation with your current and potential customers. After all, it’s intended to: Let customers positively interact with you. Build your brand and spotlight your… Read more about Social Media Marketing Strategies for SMBs
Does your business need to be on social media? Yes. Do you need to consider how to best present your business there? Absolutely. Current and potential customers not only expect to find your business online. They also want to interact with your business on social media. If they can’t find you – or if… Read more about A Simple Social Media Marketing Guide
Using social media as a way to reach new and existing customers can be a refreshing change for business owners accustomed to more traditional and expensive marketing methods. Such marketing vehicles “talked at” people instead of conversing with them. The new way of doing things is much more conversational. But not everyone understands how to… Read more about A Simple Social Media Marketing Checklist
Zero fluff. Tons of actionable content. –In House Marketer on LocalUOmaha It’s been a wild and wondrous journey for those of us at The Reader and PioneerMedia as we’ve paired the content and digital expertise of a local alternative newsmonthly with the overwhelming market need for digital services. From the very earliest days of local… Read more about LocalU and Google My Business Meet Omaha and the Nerdbot
More than 70% of consumers on social media who have a good experience with brands will recommend them to others. Such word of mouth is the most trusted kind of endorsement. So it makes sense for your business to adopt a social media strategy that not only promotes your goods and services, but also compels… Read more about Develop an Effective Social Media Strategy
What if someone else has your Facebook Page — that account Facebook encourages for businesses and organizations that is managed from your personal Facebook account? One of my first experiences in reclaiming a hijacked page, over 3 years ago now, was a doozy. Talk about a sinkhole. The person who built the Page for the… Read more about Has your Facebook Page been hijacked?
The merchant association’s Facebook page had built up to over 63,000 fans and, as one of the state’s most popular destinations, was growing daily. However, it was controlled by a former board member, who no longer ran a business in the area and who was allowing posts from competitors to appear. For a group of… Read more about How We Reclaimed a Facebook Page with 63,000 fans