Google any question and your search results will probably return a featured snippet. Whether it’s questions about how to fix a leaky roof or how to match your shirt to your pants, Google tries to fast-track users queries by providing a box–or snippet–at the top of its search results. This feature includes text, a picture… Read more about How to Get a Featured Snippet in Google
Google changed the way we get information, where we find places and how we run a business. It’s no surprise it also changed the way we look for jobs. Last year, Google released its “Google for Jobs” program, which job seekers and recruiters quickly labeled a “game changer” in the way job seekers and companies… Read more about Google for Jobs
PageSpeed Tools Is Just One Measurement But it’s important to understand how to use it and what other tools are available to evaluate your website’s speed performance. In our final installment on the PioneerMedia Online Snapshot Report, we’ll review the Website grade for both desktop and mobile. Long story short, this is Google’s PageSpeed Tool (GPST).… Read more about Google Says Your Site is Too Slow! 3 Things To Know
Google My Business: Your Official Business Listing Online and Your New Home Page One of the most important – if not the most important – pieces to a successful business is getting found by potential customers. Pretty obvious, right? But what’s not so obvious is how to get your business found online, where everyone is looking. Meet… Read more about The New Phone Book
Part 1 of 3: Why Online Business Reviews Are So Important We get this question a lot: Do online reviews matter? Consider this game-changer: 88% of consumers said they trust online reviews as much as personal recommendations, according to a recent study by BrightLocal, published on SearchEngineJournal.com. Globally, consumer research giant Nielsen reports that the… Read more about Online Business Reviews
On August 6 Google shook the foundations of local search when it reduced the “Local Pack” listing of businesses showing up at the top of local searches for a product or service from 7 business to only 3 local business results. Local SEO guru Mike Blumenthal has named this shorter search result and new view… Read more about Google changes the Local Pack from 7 spots to 3
Let’s start at the beginning. In 2005 (yes, way back then), the Wall Street Journal reported on research by personal care product giant Proctor & Gamble that identified three key points in a consumer’s journey to purchase — where the battle to win the consumer’s dollar is won. It starts with Stimulus. The consumer’s journey is… Read more about What is ZMOT, the Zero Moment of Truth
The 3 Most Common Searches Critical To Your Business If Google+ is the new phone book, knowing your Zero Moments with Google (or any other search engine) is being in the customer’s conversation as they move through their purchase cycle. Zero Moments drive business. Google’s stated mission is “to organize the world’s information and make… Read more about Where Are Your Zero Moments?