Real Deal: Hispanic Consumer Market Part 3

The Hispanic consumer market is powerful and a segment research companies are scrambling to understand so they know know how to effectively market to this group In this final installment of our three-part series celebrating National Hispanic Heritage Month, we look at the results of studies and research focused on the Hispanic consumer market. Beware… Read more about Real Deal: Hispanic Consumer Market Part 3

Real Deal: Hispanic Consumer Markets Part 2

Hispanics as a group are often analyzed as consumers because their cumulative buying power is so wildly attractive to corporations. In this second installment of our three-part series for National Hispanic Heritage Month, we take a look at some research that’s been done on this growing demographic. Latino versus Hispanic The terms Hispanic and Latino… Read more about Real Deal: Hispanic Consumer Markets Part 2

Real Deal: Hispanic Consumer Markets Part 1

September 15 begins National Hispanic Heritage Month. The month that runs through October 15 celebrates the generations of Hispanic Americans who positively influenced and enriched our country. Politicians, historians, physicians, teachers, artists, scientists, influencers – Hispanic Americans contribute daily to this country, adding a valuable perspective that celebrates diversity and strengthens our ties as a… Read more about Real Deal: Hispanic Consumer Markets Part 1

Language and the Latino Market

Understanding acculturation is important to messaging In this installment of a continuing series on the Latino market coinciding with National Hispanic Heritage Month, we’ll explore some of the more nuanced aspects of winning in this rapidly growing demographic. While the rate of growth in this population has slowed, the absolute numbers are still staggering. The… Read more about Language and the Latino Market