Zero fluff. Tons of actionable content. –In House Marketer on LocalUOmaha It’s been a wild and wondrous journey for those of us at The Reader and PioneerMedia as we’ve paired the content and digital expertise of a local alternative newsmonthly with the overwhelming market need for digital services. From the very earliest days of local… Read more about LocalU and Google My Business Meet Omaha and the Nerdbot
Small businesses must be careful with their marketing budgets – if they even have such budgets. Marketing funds need to be used purposefully because every dollar counts. Marketing expenses can add up quickly, especially if the small business doesn’t know how to effectively reach potential customers. A small business putting money and energy toward marketing… Read more about Local Marketing Strategies for SMBs
An Introduction to Programmatic Every business works hard to get their messages out to potential customers. Most of them do it on their own because they also act as their own marketing departments. Even those who see the ability of online marketing to reach new customers may not know what tools are available or how… Read more about Online Advertising – The 3 Basics
Come to Our Lunch and Learn on Tuesday, April 18 Are you promoting your business but still have the gnawing concern that your on-line presence is not what it could be? It doesn’t matter whether you’re using big budget advertising methods or just word of mouth, how you appear on-line is of primary importance. Fortunately,… Read more about Worried About Your Digital Strategy?
I started in radio nearly 20 years ago, and in that time, I’ve seen advertising evolve into something that’s multi-layered and dynamic. What started as one radio station and one audience became a radio cluster, followed by satellite and streaming. There wasn’t a Zero Moment of Truth (online research). Advertising drove the First Moment of… Read more about When I Was In Radio
SEO Myths From the quality of backlinks to their velocity to the sites you should be linking to. [Moz] Managed vs Automated: 2017 and Beyond Use technology, but keep a human eye (and brain) on the process and results. [SearchEngineLand] A Sustainable Competitive Advantage in Digital Authority/brand, content and channel domination. [SearchEngineLand] Top 10 Yelp Tips… Read more about SEO Myths, The 2017 Edge and Reviews (Yelp, Facebook, Google)
It’s back-to-school time for kids across the metro, so why not a back-to-school Lunch & Learn for decision-makers who want to harness Digital Marketing, Content and Search Engine Optimization (SEO) tools to grow their business? Join us in the next of our continuing series of Lunch & Learn sessions August 23 at 11 a.m. at… Read more about Demystifying Digital Marketing