I Feel Your Pain

Our Consultative Approach to Relationship-Building There’s a memorable scene from the 1992 film Glengarry Glen Ross (NSFW – strong language) that sums up one of the uglier stereotypes of the sales profession, one where the “ABC” approach rules supreme. The idea that one should, as the movie suggests, “Always Be Closing” might work in the… Read more about I Feel Your Pain

The 10 Things I Learned Last Year From the Borrell Annual SMB Survey

You might have though I was getting a little crazy last week by offering a $1,000 marketing report for free, and it was pretty strong language, but it’s so true that there didn’t seem a better way of stating it. For over 20 years Borrell Associates has been tracking the changes in local advertising and marketing… Read more about The 10 Things I Learned Last Year From the Borrell Annual SMB Survey