Fred? Signs of Another Google Algorithm Update

Spam-related links take another hit as the black hat SEO community grumbles (and us white hats cheer). [Search Engine Land]

6 Common Misperceptions about SEO that Hurt Digital Marketing

From SEO is a one-time-only thing to it being replaced by content marketing, don’t let these misperceptions keep SEO from being an integral part of your digital marketing. [SEMRush]

2017 Local Search Ranking Factors Sneak Peek

From Whitespark’s Darren Shaw’s presentation at Mozcon Local, link signals, review signals, behavioral signals and personalization all saw increasing importance. [SlideShare]

SEO Ranking Factors 2017

Law firm marketing and SEO content writing firm WDWC shares their list of important ranking factors for 2017. [We Do Web Content]

5 Local SEO Experts Share Voice Search and “Near Me” Predictions

Consistency and considering local intent and context are a common theme. [Search Engine People]

10 Steps to Help Your Business Flourish on Facebook

Flesh it out, schedule consistency, engage, and yes, pay for some advertising. [Marketing Land]

Getting Back to SEO Basics

Near me, voice search — the trends matter, but they don’t mean a thing without the fundamentals. [Search Engine Land]

The 5 Step Guide to Local SEO

From make your website not awful, to local content and local backlinks, a great overview to Local SEO. [Smokehouse SEO]