Your Website Design Checklist

A lot goes into the creation of a brand-new website –  far too much to detail in a single blog post. But there are certain highlights you must consider when you start to plan your website. Make sure you consider the following necessities. Define your goals What is your website’s purpose? Do you intend to… Read more about Your Website Design Checklist

What a Digital Marketing Agency Can Do for Your Business

  Business owners know they must have an online presence. What’s hard is when they try to decide what that really means, especially with the ever-changing nature of social media. Remember when MySpace was the newest, most dominant thing in social media? If your social media marketing plan sounds like: “I guess I should post… Read more about What a Digital Marketing Agency Can Do for Your Business

PPC Guide – An Introduction to Pay-Per-Click (PPC)

Pay-per-click (PPC) is a way advertisers can present their ads prominently on Internet searches, yet only pay when the ad is actually clicked on. It can be a good method for targeted marketing, particularly by small businesses unable to compel organic visits to their website or for those whose marketing budgets aren’t large enough for… Read more about PPC Guide – An Introduction to Pay-Per-Click (PPC)

LocalU and Google My Business Meet Omaha and the Nerdbot

Zero fluff. Tons of actionable content. –In House Marketer on LocalUOmaha It’s been a wild and wondrous journey for those of us at The Reader and PioneerMedia as we’ve paired the content and digital expertise of a local alternative newsmonthly with the overwhelming market need for digital services. From the very earliest days of local… Read more about LocalU and Google My Business Meet Omaha and the Nerdbot

Real Deal: Hispanic Consumer Market Part 3

The Hispanic consumer market is powerful and a segment research companies are scrambling to understand so they know know how to effectively market to this group In this final installment of our three-part series celebrating National Hispanic Heritage Month, we look at the results of studies and research focused on the Hispanic consumer market. Beware… Read more about Real Deal: Hispanic Consumer Market Part 3

Real Deal: Hispanic Consumer Markets Part 2

Hispanics as a group are often analyzed as consumers because their cumulative buying power is so wildly attractive to corporations. In this second installment of our three-part series for National Hispanic Heritage Month, we take a look at some research that’s been done on this growing demographic. Latino versus Hispanic The terms Hispanic and Latino… Read more about Real Deal: Hispanic Consumer Markets Part 2