Why Content Marketing is Important

Content marketing is the creation of material for online distribution. It can be written text, a video, images or something else entirely. Content marketing is vitally important to business owners of all kinds, whether you’re the sole proprietor of a small business or the owner of a large one with thousands of employees. Although it’s… Read more about Why Content Marketing is Important

Social Media Marketing Strategies for SMBs

Social media marketing is so much more than just an online presence. And creating a few social media profiles and occasionally posting to them about a promotions and sales you have. That simply won’t cut it. Your social media effort shouldn’t be a recurring monologue. It should be a conversation with your current and potential customers. After all, it’s intended to: Let customers positively interact with you. Build your brand and spotlight your… Read more about Social Media Marketing Strategies for SMBs

What is SEO and How Does it Work

SEO stands for Search Engine Optimization (SEO). It draws more traffic to your website. More specifically, it draws quality traffic to your website – meaning visitors who look for the goods, services or information your website provides These website visitor are important for several reasons: They are the most likely to become customers, if your… Read more about What is SEO and How Does it Work

Your Website Design Checklist

A lot goes into the creation of a brand-new website –  far too much to detail in a single blog post. But there are certain highlights you must consider when you start to plan your website. Make sure you consider the following necessities. Define your goals What is your website’s purpose? Do you intend to… Read more about Your Website Design Checklist

What a Digital Marketing Agency Can Do for Your Business

  Business owners know they must have an online presence. What’s hard is when they try to decide what that really means, especially with the ever-changing nature of social media. Remember when MySpace was the newest, most dominant thing in social media? If your social media marketing plan sounds like: “I guess I should post… Read more about What a Digital Marketing Agency Can Do for Your Business

PPC Guide – An Introduction to Pay-Per-Click (PPC)

Pay-per-click (PPC) is a way advertisers can present their ads prominently on Internet searches, yet only pay when the ad is actually clicked on. It can be a good method for targeted marketing, particularly by small businesses unable to compel organic visits to their website or for those whose marketing budgets aren’t large enough for… Read more about PPC Guide – An Introduction to Pay-Per-Click (PPC)