PPC Guide – An Introduction to Pay-Per-Click (PPC)

Pay-per-click (PPC) is a way advertisers can present their ads prominently on Internet searches, yet only pay when the ad is actually clicked on. It can be a good method for targeted marketing, particularly by small businesses unable to compel organic visits to their website or for those whose marketing budgets aren’t large enough for… Read more about PPC Guide – An Introduction to Pay-Per-Click (PPC)

LocalU and Google My Business Meet Omaha and the Nerdbot

Zero fluff. Tons of actionable content. –In House Marketer on LocalUOmaha It’s been a wild and wondrous journey for those of us at The Reader and PioneerMedia as we’ve paired the content and digital expertise of a local alternative newsmonthly with the overwhelming market need for digital services. From the very earliest days of local… Read more about LocalU and Google My Business Meet Omaha and the Nerdbot

Real Deal: Hispanic Consumer Market Part 3

The Hispanic consumer market is powerful and a segment research companies are scrambling to understand so they know know how to effectively market to this group In this final installment of our three-part series celebrating National Hispanic Heritage Month, we look at the results of studies and research focused on the Hispanic consumer market. Beware… Read more about Real Deal: Hispanic Consumer Market Part 3

Real Deal: Hispanic Consumer Markets Part 2

Hispanics as a group are often analyzed as consumers because their cumulative buying power is so wildly attractive to corporations. In this second installment of our three-part series for National Hispanic Heritage Month, we take a look at some research that’s been done on this growing demographic. Latino versus Hispanic The terms Hispanic and Latino… Read more about Real Deal: Hispanic Consumer Markets Part 2

Real Deal: Hispanic Consumer Markets Part 1

September 15 begins National Hispanic Heritage Month. The month that runs through October 15 celebrates the generations of Hispanic Americans who positively influenced and enriched our country. Politicians, historians, physicians, teachers, artists, scientists, influencers – Hispanic Americans contribute daily to this country, adding a valuable perspective that celebrates diversity and strengthens our ties as a… Read more about Real Deal: Hispanic Consumer Markets Part 1

Content Marketing Strategy Checklist

A solid, well thought out content marketing strategy will help increase your website’s credibility, resulting in higher visibility in Internet searches. The goal is to provide valuable information that answers whatever questions your potential customers may have, and to do so in a consistent, easily-consumable way. 1) Business, Know Thy Customer Before writing a single… Read more about Content Marketing Strategy Checklist