$10k Quick Grant from the SBA and other features of the CARES Act

Important information for small business survival during the COVID-19 pandemic Things are moving fast and it can be confusing for business. Anyone that tried to initially apply for a SBA Disaster Loan endured an online system crashing, only to be replaced by a file upload feature for PDF documents without any quick response or follow-up.… Read more about $10k Quick Grant from the SBA and other features of the CARES Act

How Local Business Can Respond to the Coronavirus COVID-19 Pandemic

At the time of this writing, the Center for Disease Control is issuing new guidance to cancel any gatherings over 50 people and European countries are going on full lockdown. There’s plenty of reasons to think the United States, and even our far-from-the-coast midsized city on the Great Plains, might be facing the same. Current… Read more about How Local Business Can Respond to the Coronavirus COVID-19 Pandemic

How PioneerMedia averaged a 22% reduction in client website bounce rates in 2019

If they stick around, they might buy something While the time we spend surfing the internet is lenghty, on a specific website it is not very long. According to Nielsen Norman Group “users often leave web pages in 10–20 seconds, but pages with a clear value proposition can hold people’s attention for much longer”. Hold… Read more about How PioneerMedia averaged a 22% reduction in client website bounce rates in 2019

Making Your Website Bring You More Business

How PioneerMedia Boosted Conversion Rates 94% in 2019 Part 1 in a series of Lessons Learned in 2019 For prospective clients and customers, interaction with your website is critical – it’s your digital front door. It must also be productive, because what would be the point of having your business online? Across it’s portfolio of… Read more about Making Your Website Bring You More Business

Honest, Real Google My Business Reviews Disappearing

It’s one of the top challenges any digital agency faces with any client — building a review culture that empowers everyone in the client’s company to learn how to ask their customers for online reviews, especially the biggest driver of social proof and search — Google reviews on a company’s Google My Business (GMB) page.… Read more about Honest, Real Google My Business Reviews Disappearing

Why Content Marketing is Important

Content marketing is the creation of material for online distribution. It can be written text, a video, images or something else entirely. Content marketing is vitally important to business owners of all kinds, whether you’re the sole proprietor of a small business or the owner of a large one with thousands of employees. Although it’s… Read more about Why Content Marketing is Important

Social Media Marketing Strategies for SMBs

Social media marketing is so much more than just an online presence. And creating a few social media profiles and occasionally posting to them about a promotions and sales you have. That simply won’t cut it. Your social media effort shouldn’t be a recurring monologue. It should be a conversation with your current and potential customers. After all, it’s intended to: Let customers positively interact with you. Build your brand and spotlight your… Read more about Social Media Marketing Strategies for SMBs