Real Deal: Hispanic Consumer Market Part 3

The Hispanic consumer market is powerful and a segment research companies are scrambling to understand so they know know how to effectively market to this group In this final installment of our three-part series celebrating National Hispanic Heritage Month, we look at the results of studies and research focused on the Hispanic consumer market. Beware… Read more about Real Deal: Hispanic Consumer Market Part 3

Real Deal: Hispanic Consumer Markets Part 2

Hispanics as a group are often analyzed as consumers because their cumulative buying power is so wildly attractive to corporations. In this second installment of our three-part series for National Hispanic Heritage Month, we take a look at some research that’s been done on this growing demographic. Latino versus Hispanic The terms Hispanic and Latino… Read more about Real Deal: Hispanic Consumer Markets Part 2

Real Deal: Hispanic Consumer Markets Part 1

September 15 begins National Hispanic Heritage Month. The month that runs through October 15 celebrates the generations of Hispanic Americans who positively influenced and enriched our country. Politicians, historians, physicians, teachers, artists, scientists, influencers – Hispanic Americans contribute daily to this country, adding a valuable perspective that celebrates diversity and strengthens our ties as a… Read more about Real Deal: Hispanic Consumer Markets Part 1

Content Marketing Strategy Checklist

A solid, well thought out content marketing strategy will help increase your website’s credibility, resulting in higher visibility in Internet searches. The goal is to provide valuable information that answers whatever questions your potential customers may have, and to do so in a consistent, easily-consumable way. 1) Business, Know Thy Customer Before writing a single… Read more about Content Marketing Strategy Checklist

Real Deal: Google Q&A Part 2

Last week we discussed Google’s new Questions & Answers feature now available through Google Maps. This week, we delve a little deeper into this feature and how small businesses can use it to their advantage. After all, when Google provides a quick and easy way – free of charge! – to engage with customers, it’s… Read more about Real Deal: Google Q&A Part 2

Real Deal: Google Q&A Part 1

Google can’t know everything, so sometimes they must rely on other people to provide the information a search user is looking for. And since Google can’t always know intuitively what questions people have, they’re now offering people the option to ask questions on Google Maps. A fairly new feature, Google Questions and Answers provides a… Read more about Real Deal: Google Q&A Part 1