Facebook vs. Google, Adwords Click Rates, 3 Pack Changes and more

Top 5 Social Media Monitoring Tools

A review of Awario, Brand24, Mention, Hootsuite and Brandwatch. [Search Engine People]

SEO Quickly, Then Correctly

Don’t let perfection be the enemy of progress in the SEO optimization journey. [Search Engine Journal]

SEO in 2017 and Tying in with Content

Technical, tracking, links and social media/PR point to the changes this year in SEO. [State of Digital]

Google 3 Pack Tests

Clicks for driving directions and phone calls go deeper. [Blumenthals]

Mysterious Fred Update Hits Low Content Sites Hard

Google won’t confirm the Fred update, but come low-content sites saw a 90% drop in traffic. [Search Engine Land]

Google’s Share of All Search Grows to 80%

As search grows 23%, Google takes it out of Amazon and Ask.com with dominance in mobile, even as Yelp and Amazon are predicted to have the largest percentage increases. [eMarketer]

Facebook Dominates Display Ads

As ad revenue grows 15%, Facebook’s share grew 32% on the backs of Google, Twitter and Yahoo. [eMarketer]

State of Searcher Behavior in 23 Remarkable Stats

Starting with an estimated 40-60B Google searches per month, a treasure trove of search behavior. Only 3.4% of clicks go to Adwords. [Moz]